Rick Maresch - Entrepreneurial Online Strategist with European trackrecord.

I have a solid experience in Internet marketing,
E-commerce and online strategy -
an understanding of the big picture and
how the different pieces of the business fit together
- strong analytical skills - a unique and refreshing perspective about the internet in general and it's added value for any company.

On this page I keep track of everything that interests me in my profession; feel free to read and respond.

Online sales in multiple countries. How does your company handle this?
Channel conflict minimization, Pricing Strategy, VAT and WEEE-fees?
I have a solid experience in setting up e-commerce Europe wide, which I've done for AOL, Nikon Europe and Pentax Europe.

How do you manage the effect and use of social media? How do you deal with measurement and ROI of Social media? In ROI or Customer Engagement, or both?
Twitter, Facebook, Google+, LinkedIn and many other options: I'll help you to decide and set achievable goals.

Do you 'just' collect email-adresses of your customers, or also their online behaviour? How do you define and measure succes of email marketing strategy?
If your customers want to register a product, do you know what their product ownership is?

As the contribution of digital media in influencing and supporting purchase increases, many new management challenges are faced by managers. A key challenge is to define how specialist digital marketing skills are assembled and integrate with other non-specialist staff and external suppliers.
I have a successful trackrecord in helping and guiding companies in multi-scale projects. I can help you with online and e-commerce strategy:

• Identify common issues and challenges faced by your company.

• Highlight different strategies and approaches to meet these challenges.

• Define practical solutions to these challenges.

• How to use online marketing and e-commerce approaches to get the right potential customers to your site?

• Once there, how do you get them to do what you want them to do.

• And once they're customers how do you retain them and grow their value to you.

• How to measure and optimise the success of all your online activities.