CHANGE MANAGEMENT


As the contribution of digital media in influencing and supporting purchase increases, many new management challenges are faced by managers. A key challenge is to define how teams of staff with specialist digital marketing skills are assembled and integrate with other non-specialist staff and external suppliers.

I have a successful trackrecord in helping and guiding companies in multi-scale projects. I can help you with:

• Identify common issues and challenges faced by managers responsible for digital marketing

• Highlight different strategies and approaches to meet these challenges

• Define practical solutions to these challenges

• How to use online marketing approaches to get the right potential customers to your site?

• Once there, how do you get them to do what you want them to do

• And once they're customers how do you retain them and grow their value to you.

• How to measure and optimise the success of your online marketing activities.