Summary (On LinkedIn, my detailed CV).
• E-Commerce & online strategy and operations (P&L).
• Channel conflict minimization.
• E-business- and e-commerce marketing.
• PPC, SEO, SEM, Affiliates, Display, Blogs, Comparison Engines, Online PR.
• Social Media, Online Marketing & Marketing Accountability.
• CRM, European database-, e-mail marketing and Customer Profiling.
• Customer Retention Strategy.
• Business Development (current and new).
• Pricing Strategy.
• Supply Chain management (stock & order fulfillment).
• Leading multi-disciplinary & multi-cultural teams, key vendors
and agencies.
• Web analytics and dashboards for multilevel users on European scale.
• Developing strategic and online KPI's on European level.
• Channel Lead Management.
• Sell out/Overstock/Inventory Relief/Marketplaces/Partner Stores/ New
Channels Management, etc.
• Manage third-party partners and/or vendor relationships.
Selfemployed - Online Strategy Consultant
September 2011 - present
- Consultancy assignment for Uncover Skincare: e-commerce, social media and online strategy.
Pentax Europe - E-commerce Manager
October
2009 - August 2011
- European E-commerce strategy and operations in 6 countries (UK, IE,
DE, AT, FR & HU); B2B & B2C & B2E.
- CRM, European database-, e-mail marketing and Customer Profiling (1.2M
customers).
- Facebook app
Pentax Story Shooting : social media ROI and European targetting.
- See above Summary and E-Commerce.
Achievements:
- Planning and launch of 6 multilingual B2C online stores in 6 countries.
- Development and project management: internal stakeholders, external vendors - store built, design, IT, payment & security .
- Initiated e-commerce 'overstock' and 'sell out' via selected B2B partners.
- Initiated online loyalty programs via selected partners (Examples: VISA, Plongeurs, NUS Extra, TUI Germany).
- Setting up European database of product ownership and product registration.
- Initialising European email marketing: 750.000 customers.
- Setup of European CRM; integration with database and email marketing.
- Introduction of online KPI's, web analytics and marketing accountability.
Nikon Europe - Team Leader E-Business Management
July
2008 – July 2009
- European E-commerce strategy and operations in 8 countries; B2B &
B2C & B2E.
- 28 European brand websites in 30 languages.
- CRM, European database-, email marketing and Customer Profiling (4.5M
customers).
- Facebook App COOLPIX Colour DNA: Business case en social media strategy ROI.
- See above Summary and E-Commerce.
Achievements:
- Defining European e-commerce strategy and operational- and roll out strategy.
- Planning and launch of 8 multilingual B2C online stores in 8 countries within 6 months.
- Project owner: internal stakeholders, external vendors - warehousing, store built, IT and design.
- Online sales of ESD's and boxed versions.
- 8 successful online product launches in 28 countries at the same time.
- Managing European database and email marketing: 4.5 million customers.
- European scale: introduction web analytics and marketing accountability.
Selfemployed - Strategic Internet Consultant
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January
2008 – June 2008
- Brand development, web site traffic growth, web site UI and advertising
revenue.
- Develop online strategy and statistics systems.
- Strategic Consulting, including business plan & sales strategy development.
- E-commerce project management and strategy.
March
2006 – July 2008Achievements:
- Expanding of publishing and redesign of 4 newspapers from print to online; decrease of membership cancellation with 7%.
- Developing new online advertising model for internal account managers; increase online advertising revenues with 20%.
- Developing new advertising model for excising and new clients; increase 65%.
- E-commerce: sales portal with exclusive discount for subscribers and members. Turnover €90.000.
- Introduction of segmented email marketing and ROI measurement.
Wanadoo Nederland BV/France Telecom - Business Development Manager
2004
– 2006
- Business development and strategic partnerships
- Online advertising.
- Contentmarketing.
- E-Commerce (online store on portal with 15 external partners).
- Online and email marketing.
- Increasing customer loyalty.
Achievements:
- Turnover 1.4 million Euro, with partnerships and online advertising in channels.
- Increase of page views with 40%.
- E-commerce: turnover of €500.000 via partnerships/'shop in shop' within Wanadoo Shop.
- Successful financial utilization of email marketing platform: B2E.
Achievements:
- Turnover €600.000 Euro.
AOL/Compuserve - Content Acquisition/Business Development Manager
2000
– 2002
- Managing Online Team (5 FTE’s).
Achievements:
- Turnover 1.4 million Euro, with partnerships and online advertising in channels.
- Increase memberships to 980.000.
- E-commerce turnover €450.000.
1998
– 2000Achievements:
- Turnover 1.4 million Euro, with partnerships and online advertising in channels.
- E-commerce: 15 key partners.
- Increase members to 1.5 million.
1998
– 1998.jpg){kind=logo}
1998
– 1998
1995
– 1998