CV

o Change management: defining and implementing strategic changes
o Budgeting and controlling, P & L responsible
o Leading multi-disciplinary & multi-cultural teams and agencies
o Project management of internet projects; product launches, migrations, integrations, re-branding
o Site Optimization; measurement, analysis/reporting of statistics, implementation of improvements
o Usability testing; usability/accessibility, user testing and implementation of improvement
o SEM, display advertising, email- and database marketing
o Implementations of new websites/mini-sites, new designs or applications
o Conversion; measure and improve online conversion to increase online sales/call to action
o Developing strategic and online KPI's
o Database- and email marketing
o International projects; work in international workgroups as local business leader

Team Leader E-Business Management
Nikon Europe BV
July 2008 – July 2009

- Operational management of the European Corporate CMS
- 28 European websites in 30 languages
- Implementation web analytics on European scale
- Developing dashboards for multilevel users on European scale
- Developing strategic and online KPI's on European level
- Leading multi-disciplinary & multi-cultural teams and agencies
- Development of Nikon's Europe online marketing measurements
- E-commerce operations and strategy in 8 countries; B2B & B2C
- Implementation and localization of mini-sites
- E-business- and e-commerce marketing
- E-Business marketing: deliver landing- and branding pages
- Managing Ad Words campaigns and external agencies
- Increase of customer engagement and use of social media

Strategic Internet Consultant
Selfemployed
January 2008 – June 2008

- Brand development, web site traffic growth, web site UI and advertising revenue.
- Develop online strategy and statistics systems.
- Strategic Consulting, including business plan & sales strategy development.
- Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.
- E-commerce project management and strategy

Manager Online Development
Nassau/Wolters Kluwer
March 2006 – 2008

- Responsibility for online development of 4 online newspapers
- Managing Online Development Team (4 FTE’s)
- Online publishing & E-commerce
- Business development
- Site Optimization; measurement, analysis/reporting of statistics, implementation of improvement
- SEM, display advertising, email- and database marketing
- Online advertising
- Developing strategic and online KPI's

Business Development Manager
Wanadoo Nederland BV/France Telecom
2004 – 2006 (2 years)

- Business development and strategic partnerships
- Online advertising
- Contentmarketing
- E-Commerce
- Online and email marketing
- Increasing customer loyalty
- Community building and increasing revenue per customer

Content Acquisition/Business Development Manager
AOL/Compuserve
January 2000 – January 2002

- Managing Online Team (5 FTE’s)
- Business development and strategic partnerships
- Online advertising
- Contentmarketing
- E-Commerce
- Online and email marketing
- Integration of AOL/Time Warner content

Content Procurement Manager
World Online/Tiscali
December 1998 – January 2000

- Business development and strategic partnerships
- Online advertising
- Contentmarketing
- E-Commerce
- Online and email marketing

Account Manager
Media Advantage
January 1998 – December 1998

* Generating new business and projects (websites and online communities)
* Developing salesplan
* Manage implementation of new projects
* E-commerce (first online store of Dixons)

Intersite
Self employed
1996 – 1998

* Generating new business and projects
* Assisting companies with expanding internet activities
* Intermediate between employer and supporting technical companies

Account Manager
NOB
1995– 1998

 

Education
Havo aan de Scholengemeenschap "Dunocollege" from 1978 - 1982 .

Grafisch Lyceum (School of Graphic Design) from 1982 - 1986.

Printing and Publishing - Drukkerij Veenman from 1986 - 1989.

Cafébedrijf in Zoetermeer from 1990 - 1991.

Opleiding Werving en Selectie bij het Arbeidsbureau (National Employment Agency) in Amsterdam in 1994.

Sales course via Management Training Center De Baak in 1998.

Sales course ‘Selling Skills’ in 2002.

DART for Publishing in 2004.

Google AdWords Learning Center in 2006.

Interwoven CMS various certificates in 2008.
- ContentCenter Professional
- TeamSite Project Administration
- Mediabin for Business Users
- SitePublisher

Drivers Licence A-B-E