E-commerce

I have almost 20 years experience in online industrie spanning brick & mortar, catalog and e-commerce channels. I've helped companies with marketing, development, website operations and strategy for the online world.

 

Strategy and Planning

· E-commerce/Multi-channel strategic planning.
· E-commerce business & operational planning,supply chain management, stock and fullfillment.
· Organizational design.
· Sell out/Overstock/Inventory Relief/Marketplaces/Partner Stores/ New Channels, etc.
· Brand and direct marketing planning & development.
· CRM, Customer Retention, European database-, e-mail marketing and Customer Profiling.
· Catalogue Management (multilangual).
· Website and customer experience reviews.
· Site improvement roadmaps.

Pentax Europe


- E-commerce in 6 countries; B2C & B2E.
- Stock & order fulfillment.
- Pricing Strategy.
- Multiple locale management (currencies,  catalogues, VAT, WEEE fees).
- Inventory Relief & Channel Management.
- European email marketing.
- CRM and Customer Profiling.



Nikon Europe


- E-commerce in 8 countries. P&L responsible.
- ESD and boxed versions.
- SEM and European online campaigns.
- Stock & order fulfillment.
- CRM & Callcenter on European level.
- Preferred partner management.

Look at my CV for other e-commerce projects
I have been responsible for.

  • 5 New-Media E-commerce Marketing Tactics.
  • - No. 1: Make It a Game
  • - No. 2: Become a Broadcaster
  • - No. 3: Build an Ecosystem
  • - No. 4: Advertising in Apps
  • - No. 5: Reinvest in Your Blog


M-commerce opportunity knocks

Mobile optimized site or mobile app? Develop for iPhone or Android? These are just a couple of the more prevelant questions facing retailers today, but the answers aren't always simple. Mobile commerce is the newest and most rapidly evolving arm of e-commerce, and requires its own serious consideration.
I can provide expertise and experience in the mobile arena.