MARKETING AND SELLING

You don't decide what business you are in; the marketplace decides that for you... People will only buy what they want to buy, or are afraid not to buy, at a given moment in time.

Your Business is Ruled by the Marketplace.

Tailoring your business plan to what the market will buy is always a better, more successful strategy than developing a new product or service without knowing precisely the customers for it and hoping that people would buy it because it's good.

Many things are good, and people need many things. But the "need" is not enough. Nobody buys what they need. Before people will buy something they "need", two things have to happen:

1.They have to recognize and accept that they need it.
2.They must act upon that recognition and acceptance...

Before people know they need something, you often have to spend lots of money educating them about why they need it. While preparing your business and marketing plan, anticipate also the curveballs that the marketplace will throw at you and may cause you to change direction.

People don't want to be "marketed TO"; they want to be "communicated WITH."

Source: Universal McCann Comparative Study on Social Media Trends April 2008

So it all comes down to combining knowledge of online marketing, e-commerce and web analytics. Is your organisation sufficiently equipped for this? I have experience with multiple projects I've done in the past.