Need to increase customer acquisition or improve conversion rates? Want to drive cross-sell and up-sell? Need to provide a seamless experience across product lines? Want to develop a profitable social media strategy? Need to improve the customer experience you offer online, on mobile devices, and in your contact centers? Want to engage customers to crowdsource content, engage in viral marketing, and support each other in customer communities?
Need to increase customer acquisition or improve conversion rates? Want to drive cross-sell and up-sell? Need to provide a seamless experience across product lines? Want to develop a profitable social media strategy? Need to improve the customer experience you offer online, on mobile devices, and in your contact centers? Want to engage customers to crowdsource content, engage in viral marketing, and support each other in customer communities?
Project: Generate your colour DNA with COOLPIX colour DNA calculator.
One of the projects I worked on when at Nikon Europe is at above Facebook app regarding measuring of the effects. Do you know how and what to measure in your social media strategy?
Effect/succes of the above is not just about financial measurement. The key to understanding the benefit of social media, is not to be obsessive over the direct sales uplift it provides. It's impossible to accurately measure the precise financial impact from all the social channels out there, in the same way the impact of offline brand advertising is not fully known.
There are 10 steps in measuring the effects of social media, contact me if you're curious.
1
- 2- 3 ACTION!
My action-oriented approach applies the knowledge from ongoing research and the experience of successful consulting engagements and projects. I can help you:
- Integration of online advertising and sponsored content in a non-intrusive way
- Implementation of payment solution
- Integration of web-editing tool with offline CMS
- Measurement and web analytics
My action-oriented approach applies the knowledge from ongoing research and the experience of successful consulting engagements and projects. I can help you:
• Take advantage of Web 2.0 and social media
capabilities.
• Better understand and address your target customers'
needs and your firm's ROI.
• Identify and track measurable benefits from
your online investment.
• Correctly staff your online team with the right
competencies.
• Identify the technology platforms that will
support your customers' key online needs.
• Help you build your business case.
Project: At Wolters Kluwer I defined the project for redesign of an online newspaper/classifieds. Key factors for this project where:.
- Update to 2.0 design- Integration of online advertising and sponsored content in a non-intrusive way
- Implementation of payment solution
- Integration of web-editing tool with offline CMS
- Measurement and web analytics
