PROJECTS
Below a selection of projects I have worked on the past
years.
2009
Nikon Europe:
Defining expanding European E-commerce
strategy
Redesign of 28 European sites and
new global CMS
2008
- Operational management of the European Corporate CMS
- 28 European websites in 30 languages
- Implementation web analytics on European scale
- Developing dashboards for multilevel users on European
scale
- Developing strategic and online KPI's on European level
- Leading multi-disciplinary & multi-cultural teams
and agencies
- Development of Nikon's Europe online marketing measurements
- Implementation and localization of mini-sites
- E-business- and e-commerce marketing
- E-Business marketing: deliver landing- and branding pages
- Managing Ad Words campaigns and external agencies
- Increase of customer engagement and use of social media
- Change Management

Online sales in 8 countries
- E-commerce in 8 countries; B2B & B2C
- Email & online marketing
- Online Payment
- Stock & order fulfillment
- CRM & Callcenter
- Web analytics
2006

Redesign 'Vraag en Aanbod'
- Graphic design and navigation
- Web analytics
- Online advertising
- Online and email-/database marketing
- SEO and SEM
- Community building and increasing revenue per customer
Other:
- Responsibility for online development of 4 online newspapers
- Managing Online Development Team (4 FTE’s)
- Online publishing & E-commerce
- Business development
- Site Optimization; measurement, analysis/reporting of
statistics, implementation of improvement
- SEM, display advertising, email- and database marketing
- Online advertising
- Developing strategic and online KPI's
2004
Travel
channel at www.wanadoo.nl
- Business development and strategic partnerships
- Online advertising
- Contentmarketing
- E-Commerce
- Online and email marketing
- Increasing customer loyalty
- Community building and increasing revenue per customer
2002
Various
channels on www.compuserve.nl
- Managing Online Team (5 FTE’s)
- Business development and strategic partnerships
- Online advertising
- Contentmarketing
- E-Commerce
- Online and email marketing
- Integration of AOL/Time Warner content
- E-commerce
2000
Various
channel on www.worldonline.nl
- Project management
- Partnerships
- Online advertising
- Email marketing
- E-commerce
- Business Development
1998
First version of online shop
www.dixons.nl
- Project management
- 'Look & Feel'
- Navigation
- Online and offline promotion
- E-commerce