PROJECTS

Below a selection of projects I have worked on the past years.

2009

Nikon Europe:

Defining expanding European E-commerce strategy

Redesign of 28 European sites and new global CMS

 

 

 

2008

- Operational management of the European Corporate CMS
- 28 European websites in 30 languages
- Implementation web analytics on European scale
- Developing dashboards for multilevel users on European scale
- Developing strategic and online KPI's on European level
- Leading multi-disciplinary & multi-cultural teams and agencies
- Development of Nikon's Europe online marketing measurements
- Implementation and localization of mini-sites
- E-business- and e-commerce marketing
- E-Business marketing: deliver landing- and branding pages
- Managing Ad Words campaigns and external agencies
- Increase of customer engagement and use of social media
- Change Management

 

Online sales in 8 countries

- E-commerce in 8 countries; B2B & B2C
- Email & online marketing
- Online Payment
- Stock & order fulfillment
- CRM & Callcenter
- Web analytics

 

 

 

2006

Redesign 'Vraag en Aanbod'

- Graphic design and navigation
- Web analytics
- Online advertising
- Online and email-/database marketing
- SEO and SEM
- Community building and increasing revenue per customer

 

 

Other:
- Responsibility for online development of 4 online newspapers
- Managing Online Development Team (4 FTE’s)
- Online publishing & E-commerce
- Business development
- Site Optimization; measurement, analysis/reporting of statistics, implementation of improvement
- SEM, display advertising, email- and database marketing
- Online advertising
- Developing strategic and online KPI's

 

 

2004

Travel channel at www.wanadoo.nl


- Business development and strategic partnerships
- Online advertising
- Contentmarketing
- E-Commerce
- Online and email marketing
- Increasing customer loyalty
- Community building and increasing revenue per customer

 

 

 

 

2002

Various channels on www.compuserve.nl


- Managing Online Team (5 FTE’s)
- Business development and strategic partnerships
- Online advertising
- Contentmarketing
- E-Commerce
- Online and email marketing
- Integration of AOL/Time Warner content
- E-commerce

 

 

 

 

 

 

 

2000

Various channel on www.worldonline.nl


- Project management
- Partnerships
- Online advertising
- Email marketing
- E-commerce
- Business Development

 

 

 

 

1998

First version of online shop www.dixons.nl

- Project management
- 'Look & Feel'
- Navigation
- Online and offline promotion
- E-commerce