ACTIONABLE WEB ANALYTICS

The right data, the right interpretation, the right optimization— will bring you incredible value for your marketing investment. Virtually any business solution can be designed to dramatically improve your most urgent needs.

Web analytics exists for one reason—to maximize your success. Go for a 100% data-driven approach to everything you do—every recommendation, every optimization—is driven by data and industry-best practices.100% confidence means starting with the right data.

No offense, but the pages of most websites are designed for a HIPPO (Highest Paid Person's Opinion)

It's not just how 'nice' your dashboards look, but the result that is shown and the action that has to be taken is most important.

Most “Analysts” and Marketers think that their job is to simply churn reports out and drop them over the fence and that’s enough to create data driven cultures.

False.

Reporting is the act of providing data. Analysis is the act of providing actionable information.

No company will succeed by having a army of report writers, they will succeed by having a small group of “Analysis Ninja’s ” who transform data into information.

If you get just data, reject it and reject the person who gave it to you.

So you should test, measure, optimize, test, measure, optimize, test, etc.and learn to be wrong, quickly.
There are numerous ways of testing:
- A/B testing
- Multivariate testing
- Surveys
- Behavioral Targeting
- Landing page tests
- Eye tracking
- Website performance tests
- Usability tests

SO?

I can help you defining your online goals, creating KPI's, setting milestones and the right tools to monitor your success.
The choice which tool to use is yours, there's a lot of choice: Google Analytics, Nedstat, Omniture, Webtrends, OneStat and many more.

It all comes down to the 10/90 rule: f your budget is $100 then spend $10 on tools and professional services to implement them, and spend $90 on hiring people to analyze data you collect on your website.

The web is quite complex, you are going to access multiple sources of data, you are going to have to do a lot of leg work. Blood, sweat and tears. You don’t just need tools for that (remember 85% of the data you get from any tool, free or paid is essentially the same). You need people!

Hire the best people you can find, tools will never be a limitation for them. You can hire me by clicking on the 'Contact' button above..