Rick Maresch

I’m Rick Maresch

I align CX/DX with data and technology

I am an experienced all-round Director Digital and help companies to set up or improve their online customer processes, increase their online sales, improve DX/CX and lead digital transformation. Turning strategy into execution into results. Delivering success for companies with roll-out the digital or omnichannel operating model, make it measurably effective and achieve optimum ROI.

Currently at Koninklijke Auping; defining and organizing the vision of Auping’s digital transition in stores and online. Koninklijke Auping is the largest developer and producer of personal sleep solutions in the Netherlands. With an own factory and over 230 stores that sell Auping mattresses and beds.

I’ve also contributed to startups such as Fontem Ventures, but also companies such as COOP Supermarkten, Gant, DA Retail, Hanos, ABN AMRO Lease and Wolters Kluwer. In short: from strategy to execution to measurable results is my added value.

Here I am both the strategist who decides what needs to be done and what budget is needed for this, but also the project manager who ensures that the right people (internal or external) will set this up until it runs smoothly. My strength is to bring together various (external and internal) teams, stakeholders, to maintain an overview and to make this combination into a successful team. From directors to programmers and marketers. Experience in various sectors such as retail, fashion, telecom, publishing and finance, with employers in the Netherlands, Europe and beyond.

Solid experience – an understanding of the big picture and how the different pieces of the business fit together – strong analytical skills – a unique and refreshing perspective about the internet in general and its added value for any company. International experience.
Open and straight forward re communication. A ‘can’ do’ mentality, focus always on generating measurable results.


GAIN Booster

In cooperation with Gerben Busch we started the concept GAIN Booster: a hands-on approach with which we help companies make concrete choices in their digital transformation. The model we use focuses on where business, customers and technology meet. For example, we work towards improving the customer experience, optimizing the operating model, data integration and harmonization and developing actionable insights.

Read more about GAIN Booster.

I possess the ability to lead and excel in a fast-paced environment, multi-task, make quick decisions, and provide strategic pragmatic solutions to difficult and complex problems. Lead and manage (internal/remote) teams and external vendors.

Experienced in stakeholder management.

A couple of recommendations:

“Thanks a lot for your contributions in the project! Big good luck going forward and we’ll for sure invite you to a post-go live celebration!”

I worked with Rick for several months on our Data Integration project. Rick has a huge amount of knowledge of this subject and was a dynamic evangelist for the Marketing team in terms of presenting our case and delivering the solutions. He is a passionate and energetic team member who gets results. It was a pleasure to work with him.

Rick is a very experienced program manager with deep management and stakeholder skills. A true advocate for digitalisation.

Rick has the ability to set the right objectives and ask the right questions. He is intelligent, always clear about his requirements and manages projects well to match the deadlines. He is been a pleasure to have worked with.

Good guy to work with, excellent people skills.

I had the pleasure to work with Rick who showed strong strategic thinking and business technology expertise for blu’s European and US ratings & review program – and way more around. He’s been a solid coach to me for reaching out into the organization, up and down. I also had that human interaction in business meetings with Rick that made the moment to look forward to. Would hope to cross paths again !

It is my big pleasure working with Rick; who is a modest, organized, goal-oriented, social and warm-hearted team leader.

Contact: rick (at) maresch (dot) nl