Experienced all-round Director Digital with a passion for connecting customer experience (CX) and digital experience (DX) with data, people and technology. With a strategic view and a hands-on mentality, I help companies set up and improve their online and omnichannel processes. My goal is always to translate strategy into execution and measurable results, focusing on increasing online sales, improving customer focus and driving digital transformations.
My experience extends to various sectors and international environments, where I have worked in both permanent positions and interim assignments for renowned organizations such as Royal Auping, Gant, COOP Supermarkets, Hanos, ABN AMRO Lease, Deutsche Telekom, Mediq, ICS Cards, FCA, Wolters Kluwer, Nikon Europe, Pentax Europe, Capgemini and France Telecom. This broad background gives me a unique and refreshing perspective on digital innovation and its added value for every company.
I am analytically strong, open and straightforward in my communication, and have a ‘can-do’ mentality. My approach is always focused on generating measurable results and achieving an optimal return on investment (ROI). In addition, I am driven by improving processes and stimulating collaboration within organizations, with an eye for detail and a creative, out-of-the-box mindset.